Industry News

Uber expands partnership portfolio with Detroit Tigers deal

Ride-sharing company Uber has further expanded its sports portfolio by partnering with Major League Baseball franchise the Detroit Tigers.

Under the agreement, Uber is named as the official ride-sharing partner of the Detroit Tigers, meaning that there will be dedicated pick-up and drop-off ‘Uber Zones’ at Comerica Park, the club’s home ballpark.

“As the official ride of the Tigers, Uber is now a great option for baseball fans who want to focus on the game not how to get to and from the stadium,” said Charity Jackson, Uber spokeswoman. “We’re proud to work with the Tigers and look forward to providing safe and reliable rides for all event goers.”

Last week, Uber announced a partnership with sport and live entertainment firm AEG, providing its services to 27 venues, festivals, concerts and sporting events around the world.

Uber has also teamed up with several other sports franchises this year, including NHL ice hockey team the Nashville Predators, NBA basketball outfit the Cleveland Cavaliers and English Premier League football club Manchester United.

The Tigers are not the first MLB team to partner with Uber, as the Atlanta Braves struck a deal in January in an effort to ease traffic congestion at its new ballpark.

Image: Mark Warner