Industry News

Tottenham launches VR app for new stadium

English Premier League football club Tottenham Hotspur’s new mobile application SPVRS will allow fans to look around the team’s new stadium before it is built using virtual and augmented reality technology.

The team is due to move in to its new £800m ($1.03bn/€938m) stadium – adjacent to White Hart Lane – in time for the 2018-19 season. As construction of the facility requires the demolition of its current home, Tottenham will relocate to Wembley Stadium while work takes place.

The free app is compatible with iOS and Android devices alike, so Tottenham supporters can get a 360-degree view of the 61,000-seat stadium right from their smart phones.

Additionally, the SPVRS app comes with access to a printable tracker image and is brought to life through augmented reality technology, transporting fans to the centre of the pitch.

Users are then immersed in virtual reality, getting a panoramic tour of the inner bowl of the stadium.

Those who have purchased a premium package in the new stadium will have a special section dedicated to them on the app. It allows special access to a virtual reality 360-degree view of their selected lounge or suite.

The app also has key facts built into it, such as the number of seats, or the number of bricks that will be used to build the stadium. It will also provide easy access to the stadium’s news feed, with up-to-date information about the construction of the venue.

Emma Taylor, Tottenham’s head of marketing, said: “The SPVRS app will give our supporters a first look at our iconic stadium bowl and the opportunity to interact with a 3D digital stadium model. The app also allows our premium guests to see their new lounge or suite in 360 virtual reality.

“The app will continue to build on the excitement of our fans all over the world around the club’s new stadium. It is a new addition to the ways we are pushing the boundaries by using the latest technology to showcase our new home and allow fans to track the progress on its build.”

This season will be Tottenham’s last at White Hart Lane, with a home match against Manchester United on May 14 to be the final game at the venue.