NFL American football franchise the Arizona Cardinals has agreed a deal for Cox Business to become the exclusive technology solutions provider for the team and its University of Phoenix Stadium home ground.

Terms of the multi-year deal were not disclosed, but the team has confirmed the agreement will be a “multi-million-dollar partnership” between the two parties.

Cox Business has been working with the Cardinals since 2006 and will now build on this existing relationship by providing additional services to the team, with its technology products to be integrated throughout the stadium and the Cardinals’ training complex.

The services include telecommunications and internet services, cable television, video transmission, Wi-Fi and network infrastructure, in addition to technical support at all major events at the 64,000-capacity stadium.

As part of the agreement, Cox and the Cardinals will now offer a virtual reality interactive experience to give fans the chance to see what it feels like to be on the field practicing, standing on the field during pre-game player introductions and participating in the pre-kick-off coin toss.

The new experience will be located on the stadium’s upper concourse and will be free for fans to try during all Cardinals home games.

Cardinals president Michael Bidwill said: “Through this partnership, Cox will provide a broad range of services and products that will not only deliver the best possible stadium experience for Cardinals fans, but also enhance the organisation’s technological capabilities on a daily basis.”

Ed Aaronson, vice-president for Cox Business Arizona, added: “We are thrilled to expand our partnership with the Arizona Cardinals and University of Phoenix Stadium. It has been a privilege to deliver technology services to the team and the stadium for more than a decade.

“This expansion of our relationship will further enhance our ability to partner with the Cardinals to deliver the premier fan experience.”

Image: Gage Skidmore