NFL American football franchise the New York Jets has agreed a new partnership with identity-related service provider IdentoGO by IDEMIA as part of an effort to strengthen security at its MetLife Stadium home.
Under the multi-year deal, IdentoGO will serve as the official identity security and biometrics partner of the team, with fans able to take advantage of the company’s various services.
Jets supporters can register for the TSA Pre✓ expedited security screening for travellers service on game days at the MetLife Stadium. The activation will take place at all Jets home games during the 2017 season and be located between lots E and F.
The partnership also includes a pilot program focusing on leveraging IdentoGO’s technology with the aim of enhancing fan experience at Jets games and other events throughout the year. IdentoGO will also benefit from branding exposure on signs inside the MetLife Stadium, as well as digital and social assets.
In addition, IdentoGO will become the presenting partner of the New York Jets Fan Hall of Fame, a new initiative that launched earlier this year to pay tribute to supporters.
Jets president Neil Glat said: “IdentoGO’s commitment to innovation and providing the best possible customer experience tightly aligns with our own philosophy. We look forward to working with them to explore new ways to provide our fans with access to new and improved technology to improve the gameday experience.”
Didier Lamouche, chief executive of IDEMIA, the firm that provides IdentoGO services, added: “It is our mission and responsibility to make our security solutions, like the TSA Pre✓ program, available to as many people as possible.
“Our partnership with the Jets allows us to reach as many as 75,000 fans at each home game and enrol a high percentage of those people into the proven safe and secure program.”