Spanish LaLiga football club Barcelona is believed to be in talks with a number of major companies regarding a possible naming rights agreement for its Camp Nou stadium.
According to various media reports, the club is keen to secure a deal to help fund renovation and expansion work at the venue.
The Sport-English.com website said work is due to begin in the summer of 2019 and it its likely that a naming rights agreement will be place prior to this, with the club hoping to generate €200m ($237.4m/£179.2m) from the partnership.
The website also said that Barcelona could reach a deal in the early part of next year, before presenting and also potentially ratifying the agreement at an extraordinary meeting soon after.
Barcelona’s Camp Nou currently has a capacity of 99,354 and the club has tried to expand this in recent years, but has so far not been able to push ahead with the project. However, the funds from a naming rights deal could clear the way for the initiative.
Barcelona is due attend the annual TheStadiumBusiness Design & Development Summit taking place in Barcelona on 28-29 November, to represent the project.
Image: Piotr Matyja