US commercial banking company Heritage Bank has agreed a multi-year deal with Tacoma Venues & Events to become title sponsor for the Box Office at the Tacoma Dome in Washington, US.

The renamed Heritage Bank Box Office will be complemented by signage on the outside of the multi-use venue, while branding will be incorporated throughout ticket sales materials.

Ticketmaster will continue to operate the Box Office for the venue, which is able to host a variety of events due to its flexible seating configurations that range from 5,000 up to 23,000.

Nigel English, senior vice-president, commercial banking regional manager for Heritage Bank, said: “The Heritage Bank brand is centred on community roots. Partnering with one of the community’s best gathering places was a natural fit with our commitment to stability, strength and longevity.”

Events currently on sale via the Heritage Bank Box Office the Tacoma Dome include major music concerts featuring the likes of Maroon 5, Shania Twain and Katy Perry.

Kim Bedier, director at Tacoma Venues & Events, added: “We are honoured to partner with an organization that reflects our core values including providing an outstanding and unique experience for every customer.”

Confirmation of Heritage Bank as the new title sponsor for the Box Office comes amid a major renovation effort at the Tacoma Dome. Scheduled work includes state-of-the-art telescopic seating, modified loading docks and dressing rooms, with the project due to be finished by autumn of next year.

Image: Eric Kilby