Belfor Property Restoration has partnered with AEG to officially sponsor NHL ice hockey franchise the Los Angeles Kings, AXS TV, as well as Staples Center in LA and the T-Mobile Arena in Las Vegas.

Under the agreement, Belfor will be named an official partner of the LA Kings and AXS TV, as well as becoming the official restoration partner of the two arenas. Staples Center serves as the Kings’ home arena.

The deal with the disaster recovery and property restoration services firm marks the first partnership of its kind for AEG, with Belfor becoming the first official restoration partner for both Staples Center and T-Mobile Arena.

AEG and Belfor will use the new relationship to honour first responders and the US military through a number of community initiatives throughout the course of the NHL season.

“Through this partnership, we are honoured to continue showcasing Belfor’s commitment to the communities as well as educate the public about the importance of disaster preparedness,” said Sheldon Yellen, chief executive of Belfor Holdings, Inc.

“We are excited to work alongside AEG, a world-renowned organisation who also pride themselves in keeping their venues and customers safe in the event of a catastrophe.”

Jon Werbeck, vice president, AEG Global Partnerships, said: “We are proud to join forces with an organisation that truly represents the best in class when it comes to offering superior response and recovery services.

“This new alliance is intended to not only strengthen the overall recovery plans of many of our venues and other assets, but also to benefit the customers we serve by implementing even more resilient best practices, safety measures and services at our facilities.”

Belfor shares a mutual commitment with the LA Kings to US military members and has a long-standing history of providing support and career opportunities for first responders, military personnel and veterans, many of whom are employed by the restoration company.

Belfor also provides Staples Center and T-Mobile Arena with comprehensive restoration and recovery plans in the event of a disaster. Both facilities will become Belfor Red Alert clients, meaning that they will be entitled to priority response for area-wide catastrophes

“We are humbled; we are honoured; and we are forever grateful for the service and sacrifices of our military and first responders,” said Yellen.

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