Industry News

BBVA Compass backs AEG venues

Financial services company BBVA Compass has agreed a deal to sponsor a number of US-based venues operated by sports and entertainment company AEG.

The multi-year deal names BBVA Compass as the exclusive banking partner across Fiddler’s Green Amphitheatre, Ogden Theatre (both in Denver, Colorado; Ogden Theatre pictured), and Verizon Theatre at Grand Prairie (Texas).

The deal was brokered by AEG Global Partnerships and will lead to a number of opportunities being created across the country, including events, concerts and brand activations at the venues.

BBVA Compass will also use its digital reach through special promotions at venues and events.

The deal grants BBVA Compass branding rights at the venues. AEG and BBVA Compass will host 10 patio sessions with emerging artists in Phoenix, Denver and Dallas.

BBVA Compass will also have branding rights to the All-Star Chef Classic, which runs from March 7-10, 2018 at L.A. Live. The event is an exclusive annual culinary celebration that celebrates world-renowned chefs.

In addition, BBVA Compass will be the presenting sponsor of the Chairman’s Dinner & Ride during the Amgen Tour of California cycling event, which runs from May 13-19 next year.

“We’re a bank that creates opportunities for our clients in different ways, and we want to keep that momentum going with an organisation that strives toward that same goal,” BBVA Compass president and chief executive Onur Genç said.

“We are always looking for ways to create value through our financial products and client experiences. This agreement continues to combine our competitive financial services with the unique experiences that naturally come with being a BBVA Compass client. Whether clients are attending a sporting event or a concert for their favourite musical artist, this new agreement will help us create a bigger wave of customer and prospect engagement.”

Nick Baker, senior vice-president of AEG Global Partnerships, added: “We have a long-standing relationship dating back to our work together on what is now BBVA Compass Stadium, home of the Houston Dynamo and formerly owned by AEG. We are thankful to continue this relationship across numerous AEG entities throughout the country and enable physical, digital and experiential programs for audiences to engage in.”

Image: Jeffrey Beall