NFL American football franchise the Jacksonville Jaguars has expanded its digital infrastructure with a new three-sided hanging LED display courtesy of NanoLumens.

The installation of the three-sided NanoLumens Engage Series display is part of renovations to the Lycamobile South End Market at the Jaguars’ EverBank Field home.

In 2016, the team successfully implemented six NanoLumens LED displays as part of the renovation of its U.S. Assure Club.

“The Jacksonville Jaguars are one of a growing number of valued repeat customers,” Arch Nelson, NanoLumens Southeast regional sales director, said.

“This has been a great partnership between our two teams. When the Jaguars have a vision for fan experience in different areas of the stadium, they put their trust in NanoLumens’ design and manufacturing expertise to pull it off. The Jaguars are one of the most advanced and sophisticated technology customers that we serve, and we will continue to help them realise their technological vision as it progresses.”

The setup hangs from the ceiling in the south end zone concession area, providing pre-game coverage and live footage from the field in every direction.

This is part of the location’s ongoing improvements to guest services, according to Nik Sobic, director of strategic initiatives for the Jaguars.

“The renovated Lycamobile South End Market includes brand new concession areas, multiple bars, a full service Daily’s convenience store, a Jaguars Pro Shop and now the brand new three-sided LED NanoLumens display,” Sobic said.

“It helps to ensure that we deliver the best possible fan and guest experience for fans on game day and concert goers attending a show at the all-new Daily’s Place amphitheatre.”

Image: Michael Rivera