Industry News

Restart your engines at Atlanta Motor Speedway

Atlanta Motor Speedway is to open a new multi-purpose bar and hospitality area within its grandstand area as part of an effort to attract events year-round.

According to Clayton News Daily, the ‘Restart Bar’ will be based 20 rows up from the track surface in the Earnhardt Grandstand. The name has been taken from the NASCAR restart zone on the frontstretch of the track, which can be seen from the new bar.

Amenities in the bar include a bar, high-top tables, front-row seating overlooking the track, space for games and activities, as well as open-air and indoor quiet areas for fans.

Due to be finished in time for next month’s Folds of Honor QuikTrip 500 NASCAR weekend, the bar will have the ability to accommodate up to 300 guests at each event. Atlanta Motor Speedway hopes to use the facility on race days as well as for other events.

Ed Clark, president of Atlanta Motor Speedway, said: “Our goal at Atlanta Motor Speedway is to provide a winning experience to every customer, every time.

“The ‘Restart Bar’ provides a thrilling new option for our patrons to make their attendance at Speedway events extremely memorable.”

Images: Atlanta Motor Speedway