Industry News

Everton stadium’s 11 key principles

Everton has unveiled 11 key principles that will shape its new Bramley-Moore Dock stadium.

The English Premier League football club surveyed thousands of its supporters to ensure it is creating a new home that Everton fans can be proud of.

Everton is planning on building a new stadium on the Bramley-Moore Dock site in Liverpool, with funds having been committed to the land, along with initial designs and planning preparations for the project.

Chief executive Robert Elstone said, according to the Liverpool Echo: “Our stadium should be built to meet the needs and expectations of the people that will use it; our players, our partners and, above all, our fans.

“To understand those views, we’ve aggregated what we’ve heard and what we’ve read to develop what we are calling our ‘Key Principles’.

“We’d like to share those principles, to test and amend – or refine them – and to use them to frame the ideas and expectations of our fans.”

Below is a summary of the 11 key principles, with the full run-down on Everton’s website here.

1. Our Fortress

Everton want to “deliver one of the most atmospheric venues in world football at Bramley-Moore Dock.”

2. A New Home For Everton

Everton want supporters to play a key role in the design and configuration of the new stadium.

A new Main Stand is to “offer internal views of the pitch and external views of Liverpool Waters, the City and the River Mersey”.

3. A Platform For Growth

“A new – and bigger – stadium can help stimulate commercial growth with a naming rights partner at the heart of it.”

4. The People’s Club

Everton say their “commitment to affordable ticket pricing” will continue at Bramley-Moore Dock while the stadium will serve the local community.

5. An Iconic Landmark for Liverpool

“A venue that will sit proudly on our world-famous skyline” with architect Dan Meis charged with creating a “ground-breaking” stadium.

The other six principles include transport, legacy, heritage, environment, technology and job creation. Read about the full 11 key principles on Everton’s site.

Image: Everton  (badge modification)