Payment services provider Visa has moved to enhance the fan experience at U.S. Bank Stadium, the site for this year’s Super Bowl.

Visa upgraded 700 concessions and retail point-of-sale terminals within the 67,000-seat stadium ahead of the venue’s staging of Sunday’s finale to the NFL American football season.

Visa is the preferred payment services sponsor for the NFL and all official league-organised events. Ahead of the Super Bowl, the company also upgraded terminals at a range of Minnesota-based small business to help create better payment experiences for locals and fans visiting the city for the game.

The concessions and retail terminals at U.S. Bank Stadium, home of the Minnesota Vikings, were upgraded with EMV contactless payment technology to ease queues for food, beverages and souvenirs during the game. Fans were able to make fast and secure purchases through contactless cards or payment-enabled devices.

Chris Curtin, chief brand and innovation marketing officer for Visa, said: “As a proud NFL sponsor for more than 20 years, the Super Bowl is more than a one-time moment for Visa – it’s an opportunity to enhance the payment experience on game day and beyond.

“In that spirit, we’re proud to be giving back to Minneapolis, providing merchants inside and outside U.S. Bank Stadium with cutting-edge, cash-free payment technology that will help grow long-term customer loyalty and sales.”

Sunday’s Super Bowl saw the Philadelphia Eagles defeat the New England Patriots 41-33 to claim the title for the first time.

Earlier this season, Visa fitted Levi’s Stadium, home of NFL team the San Francisco 49ers, with more than 550 EMV contactless point-of-sale terminals to allow for easier use of mobile payments and contactless technology.

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