Coffee brand Caffè Nero has opened a new shop at the Emirates Old Trafford cricket ground in Manchester, England in a move that is set to further enhance the fan experience at the venue.

The shop opened earlier today (Friday) and is accessible from Brian Statham Way and inside the stadium.

The latest addition comes following the completion last year of a £60m redevelopment project at the venue. The coffee house will serve customers a range of award-winning food and beverages including freshly-baked pastries, lunch options and cakes.

Lancashire Cricket Club members will also be offered a 10 per cent discount when they present their membership at the new store, which will be open MondaySunday from 7am-7pm.

Lancashire Cricket chief executive Daniel Gidney said: “The Club has been passionate about creating an all-encompassing space for sport, business and leisure for many years, and today’s announcement feels like a perfect addition to our venue – there’s everything you could need on site.

“The new Caffè Nero sits next door to our Hilton Garden Inn and will benefit everyone from hotel and business guests, to cricket and football supporters and commuters to the Old Trafford area – we’re looking forward to giving them all a warm welcome inside.”

Caffè Nero’s head of marketing, Marcus Denison-Smith, added: “Manchester was the first city outside London where Caffè Nero opened, so we’re really excited to extend our relationship with the city by working with Lancashire Cricket Club to serve its members, staff and general public visiting this historic, but modernised ground.”

Last September, a new four-star Hilton Garden Inn hotel opened adjacent to the ground. The 150-room hotel provides guests with pitch-side views of the action, with a ‘bedroom package’ allowing people to sample events from their rooms or balconies.

Emirates Old Trafford and the Hilton Garden Inn will host the 2018 edition of TheStadiumBusiness Summit (12-13 June). Caffè Nero has partnered with the Summit to supply refreshments to 400+ delegates across the two days.

Image: LordSarnoc