Oak View Group (OVG) has agreed a new partnership with KORE Software in an effort to enhance and strengthen the management of its sponsorship and sales activation efforts.

Under the deal, OVG will now utilise the KORE Software Sponsorship and Partner Engagement platform to manage its various clients.

OVG said that the KORE application will become the “backbone” of its corporate partnership strategy, and will in turn help the organisation to align its sales and fulfilment efforts, as well as keep the management team informed, and also track sales goals.

In addition, OVG said that the platform will allow it to streamline communication across all stakeholders, further boosting its overall management setup.

The new arrangement will benefit Arena Alliance, one of OVG’s key initiatives that operates as a mutually beneficial partnership between 28 venues in North America, including Madison Square Garden in New York City and the United Center in Chicago.

OVG Global Partnerships has been working with these venues to bring national sponsorship deals across the Alliance, and OVG said the KORE platform will now enable them to create deals, and track and sell inventory nationally while coordinating activation and fulfilment at the individual arena level.

Dan Griffis, president of OVG Global Partnerships, said: “We get up every morning with the goal of having a positive disruption on the way that the sports and entertainment industry functions.”

Taylor Kerns, senior vice-president of sales at KORE Software, added: “OVG is one of the most forward-thinking enterprises in the industry today, and we’re ecstatic to play a role in their efforts.

“Many of the arenas and stadiums that OVG is working with today are also KORE customers. Our software will serve as the perfect conduit to ensure they can meet their goals.”

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