Industry News

Barcelona in negotiations for Camp Nou naming rights deal

Spanish LaLiga football club Barcelona has said it is in talks with “two or three companies” over a naming rights deal for its Camp Nou stadium.

Barcelona is engaging in a major redevelopment of its home ground as part of the Espai Barça project and is keen to bring in commercial partners to help fund the initiative.

Speaking to the Bloomberg news agency, Barcelona president Josep Maria Bartomeu said: “Espai Barça is a total renewal of the stadium, but not only the stadium, also part of the city of Barcelona, because we will have a new arena.

“The total investment of €600m ($744.6m)… there are two or three companies we are talking to… our partner will probably bring us half of the investment.”

In March 2016, Barcelona selected a bid from Nikken Sekkei and Pascual i Ausió Arquitectes as the winner of the tender for the design of the redevelopment project.

The Japanese and Spanish architectural firms were chosen following a tender process that launched in June 2015 and attracted an initial 26 applicants for the Camp Nou project. Barcelona’s members had earlier voted to redevelop the existing Camp Nou structure, rather than build a new stadium.

The Camp Nou first opened in 1957 and has a current capacity of 98,888. Through the redevelopment the historic stadium will be expanded to a final capacity of around 105,000.

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