New Zealand Cricket and Air New Zealand have partnered with technology company DropIt in a move that will result in live, in-stadium auctions taking place during matches.
Fans will be able to use the DropIt app to take part in the auctions, with prizes on offer to include return trips for two from Wellington to Sydney, Honolulu, Los Angeles and Melbourne courtesy of Air New Zealand.
The initiative began with Saturday’s one-day international between New Zealand and England at Westpac Stadium in Wellington.
The price of an item on a DropIt auction drops to zero in the space of 60 seconds, and the first fan to swipe up will win the prize for whatever price is on the screen at that time.
It is hoped the partnership will enhance the in-venue experience and keep fans entertained during breaks in play. The auctions will be displayed simultaneously on digital scoreboards and on fans’ phones.
New Zealand Cricket’s general manager of commercial, James Wear, said: “We’re excited about this innovative partnership with DropIt, which we think will help elevate the game-day experience.
“People love using their smartphones at live sporting events; taking and posting photos and videos, as well as interacting with fellow fans through social media.
“DropIt’s unique drop auction aligns with this technological shift perfectly and is another fun and engaging way to entertain fans during and between innings. It’s a great addition for Blackcap matches.”
Last October, DropIt agreed a three-year partnership with NBA basketball franchise the Phoenix Suns, through which similar auctions will be launched at the team’s Talking Stick Resort Arena.