Arena Corinthians, the home of Campeonato Brasileiro Serie A football club Corinthians, has entered into a partnership with Chinese video technology solutions company Hikvision.

The three-year partnership will see Hikvision provide a range of electronic security products and solutions at the stadium, which seats 49,000 people.

Artificial intelligence features such as face-recognition cameras and ‘see-in-the-dark’ cameras will be introduced, along with 360-degree cameras.

It is hoped that Hikvision will become a fundamental partner for the maintenance and expansion of the security at the stadium, particularly on match days and when other events are being held at the venue.

Hikvision will also benefit from brand exposure on screens, LED panels and televisions at the stadium, along with promotion on the venue’s social network channels. Hikvision will also hold the right to use corporate areas of the stadium for events.

Marco Meirelles, Hikvision’s marketing manager in Brazil, said: “We are very optimistic about the partnership signed with Arena Corinthians. Connecting our brand to a renowned club, marked by a trajectory of success, with national and international visibility, is in line with our business mission.

“We envision a promising partnership with ‘Timão’ to bring what is most innovative in electronic security technologies to a large portion of the population. We have a great partnership with the Ajax stadium in the Netherlands, which is doing very well, and the idea is to make the Corinthians home a great success case and a benchmark for the market.”

Corinthians’ marketing director, Luis Paulo Rosenberg, added: “Continuing the project of having exclusive partners in different segments, we are pleased to announce this agreement with Hikvision to expand our security technology. Since its inauguration, Corinthians Arena has hosted four million fans – only on match days. Therefore, the investment in this segment is extremely important and Hikvision has seen our potential as a business platform.”

Image: Anderson Bueno Pereira