NFL American football team the Baltimore Ravens has detailed plans to introduce a new ‘Flock Friendly Fare’ initiative that will see the prices of a host of menu items dramatically reduced.

The move is designed to enhance the fan experience at M&T Bank Stadium and will result in the prices of 21 items being reduced.

The Ravens said the move will create up to 53 per cent savings on a single item and a 33 per cent average price reduction.

Ravens president Dick Cass said: “As a lot of you probably know, after every game we survey fans to see how we’re doing; what have we done well and what have we not done well. Over the years, one of the biggest criticisms we received was for the gameday concessions prices.

“We listened to the fan complaints and we tried to do something about it. So today we’re announcing significant price reductions on the 21 most important food and beverage items that we sell on gameday.”

The team will absorb the full cost of the reductions and Cass said the team expects revenue from game-day concessions to decline by in excess of $1.5m.

For the first time ever, a 12-ounce domestic beer will be available for $5. Soft pretzels have also seen a 53 per cent reduction, French fries have been reduced by 50 per cent, and seven items will be reduced by 40 per cent or more. No single item will cost more than $9 under the new proposals.

Full details of the reductions can be found here.

Image: Cherie Cullen