NBA basketball franchise the Milwaukee Bucks has agreed a deal for world famous whiskey brand Jack Daniel’s to open a bar inside its new arena.
The Jack Daniel’s Bar will be located on the upper concourse of the facility, which at present is only being referred to as the Wisconsin Entertainment and Sports Center (WESC).
The bar will serve an inaugural year specialty drink, as well as cocktails on tap and other beverages.
In addition tot eh main bar, fans aged 21 and over can purchase Jack Daniel’s cocktails at various other locations throughout the WESC during all Bucks home games and other events at the venue.
Matt Pazaras, senior vice-president of business development and strategy at the Bucks, said: “We are thrilled to have one of the world’s leading spirits companies as a partner.
“Jack Daniel’s best-in-class products, plus its expertise in mixology and fan activation will contribute to what will be one of the best customer experiences in sports.”
Lisa Estes, Midwest marketing manager at Jack Daniel’s, added: “We are utilising iconic Jack Daniel’s visuals within the bar to share Jack Daniel’s unique process and story that ‘Every drop of Jack Daniel’s comes from Lynchburg, Tennessee.
“We are a proud partner of the Milwaukee Bucks and excited to share these experiences with fans at the new venue.”