Industry News

Centerplate extends Hard Rock Stadium deal

Food, beverage, merchandise and hospitality services provider Centerplate has renewed its partnership with Hard Rock Stadium, home of NFL American football team the Miami Dolphins.

The new 10-year deal will see Centerplate continue to deliver the food and beverage programme at the 65,000-seat stadium. The programme will centre on providing a locally-inspired culinary offering and premium guest service.

The new agreement will run until 2031. Centerplate has serviced the Dolphins since 2001.

As well as serving as the home of the Dolphins, Hard Rock Stadium stages a host of college American football games, association football matches and other events. from next year it will also stage the Miami Open tennis tournament.

Chris Verros, Centerplate president and chief executive, said: “Our partnership with Hard Rock Stadium has been one of our most successful because they have ownership and a management team that truly focuses on, invests in and innovates the guest experience.

“We are looking forward to continuing to work together with them to create best-in-class experiences at what is now one of the premier global entertainment destinations in the world: Hard Rock Stadium.”

Hard Rock Stadium’s menu includes fresh and renowned offerings sourced directly from South Florida, with the venue also offering more than 50 craft beers and more than 1,000 tap handles. Centerplate also worked with the Dolphins on the recent $500m-plus renovation of the stadium.

Tom Garfinkel, vice-chair, president and chief executive of the Dolphins and Hard Rock Stadium, added: “We are excited to extend our partnership with Centerplate for many years to come. Centerplate has been the kind of partner you hope to have: responsive, innovative and operationally excellent. They listen and collaborate while also bringing creative ideas on how we can continually improve the guest experience together.”

Centerplate was acquired by food services and facilities management company Sodexo in November 2017.

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