Colorado State University’s 41,000-capacity multipurpose stadium is being renamed Canvas Stadium in one of the largest collegiate athletic venue naming agreements in history.
Canvas Credit Union received naming rights to the facility through a $37.7m partnership agreement that was announced in April. The new name was officially announced last week.
The deal is part of a re-branding initiative for the previously named Public Service Credit Union, now Canvas Credit Union.
“Congratulations to Todd Marksberry and the entire Canvas Credit Union family as they move forward with a new name while maintaining their decades-long commitment to serving the people of Colorado,” said CSU president Tony Frank.
“We’re proud that the home of the CSU Rams will now be known as Canvas Stadium moving forward, and we could not be more pleased that the partnership we have established with Canvas will create more opportunities to serve our students, our state and its citizens.”
A public event at Canvas Stadium will be held on June 15 to celebrate the naming of the facility.
In 2017, the Rams set an all-time attendance record with a total of 192,369 fans and a per-game average of 32,062, representing a 16-per-cent attendance increase from 2016 and the eighth-highest in all of college football.
Season ticket sales also reached an all-time high of 15,477, a 40-per-cent increase from the 2016 total of 11,054.
“We congratulate our great partners on their new name and corporate identity,” CSU Athletics director Joe Parker said.
“We are thankful for the partnership we share with Todd Marksberry and the Canvas Credit Union family, which includes the naming of our spectacular on-campus stadium, and we are excited to join in announcing the name Canvas Stadium to the public today.
“The alignment of the mission of both Colorado State University and Canvas Credit Union to serve people and enhance their lives could not be more appropriate. The name Canvas Stadium provides the perfect reference for one of the nation’s newest and best collegiate stadiums, fully committed to serving our students, faculty and staff, alumni, community and fans. We are honoured that one of Colorado’s premier organisations is sharing its name with us.”