Global market leader and technology solutions provider to the sports, leisure and hospitality industry, MPower MSL, is expanding their overseas presence with a new hire and office in the Middle East.

Toni Mathew has joined MPower MSL’s subsidiary, Verteda, and will be heading up client relationships across the region. Toni brings with him over 15 years of experience in the hospitality tech industry, of which 10 years has been spent focused on the Middle East.

Verteda sales director, Matthew Prosser, said: “We’re delighted that Toni has joined the team. His credentials and experience delivering innovative tech solutions to the hospitality sector across the Middle East will support existing and new clients in the region, as we expand our customer base globally.”

MPower MSL is a leading technology provider to more than 2,000 clients in over 20 countries. MPower MSL specialises in activating fan engagement for sport, leisure and hospitality venues through focusing on harnessing data trends from customer interactions and rewarding loyalty. Verteda (UK subsidiary) lead the way in the Europe, Middle East and Africa region with an iconic customer base including 60 per cent of English Premier League venues, geographically positioning the subsidiary to best spear head growth in the Middle East.

Toni Mathew, who joined the Verteda team in April 2018, said: “Regional reform initiatives will continue to support non-oil activity and pave the way for economic growth across the Middle East. Key infrastructure investments, such as Expo 2020 and the World Cup in 2022 will provide substantial economic growth for the region. MSL’s global success in delivering integrated solutions and analytics technology to the world’s biggest venues positions the Dubai office to further enhance Middle East client relations.”

Prosser added: “Dubai is becoming a centre for leading hospitality venues and with tourism on the increase combined with a number of high-profile events on the horizon, commencing operations cements our position as a leading tech provider to hospitality venues in the region.”

Craig Kinross, managing director and chief executive of MPower MSL, said: “The opening of our Dubai office, led by our UK team, is an important milestone toward achievement of the MPower MSL growth objectives. With our continued growth in the Middle East, including recent wins, we felt that we needed to invest in our client relationships locally and create a physical presence on the ground. We are excited by the growing pipeline of opportunities in the region.”

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