Stadium Experience, the not-for-profit market collaboration that seeks to promote and market stadiums for conferences, meetings and events, has added London Stadium, home of West Ham United, and Leeds United’s Elland Road to its portfolio of partners.
Stadium Experience has also struck partnerships with St. George’s Park, the English Football Association’s national football centre, and Mill Farm, home of non-league team AFC Fylde.
The latest additions bring the list of Stadium Experience clients up to 51 football and rugby venues across the UK and Ireland.
Elland Road (pictured) is the home of second-tier Championship team Leeds United and has this year hosted an IBF World Featherweight Championship boxing match, along with a pre-FIFA World Cup friendly match between England and Costa Rica.
London Stadium primarily serves as the home of West Ham but also hosts athletics events and other sports and concerts. Mill Farm has a capacity of 6,000 and the site also includes several 3G football and hockey pitches, as well as a sports bar and 80-seat restaurant with a roof terrace.
St. George’s Park is located in Staffordshire and serves as the home of England’s 28 national teams. It has 13 outdoor pitches, including a replica of the Wembley Stadium surface.
Stadium Experience Collette Salmon said: “Stadium Experience has been running for 16 years now, and to see the strong growth in membership in recent years is fantastic. This really shows how the clubs highly value the sharing of best practice, networking opportunities, promotional activities, as well as recognising the best in the industry at our annual awards.
“Our activities are completely led by our members, so if there are changing markets and new focuses then we prioritise these initiatives to make sure we’re helping to promote these unique venues in new and innovative ways. We actively welcome any football or rugby stadium venue who would like to find out more about us, and potentially join our consortium.”
Other recent new members of the Stadium Experience group include Arsenal, Croke Park, Manchester United and Wolverhampton Wanderers.