Detroit’s Little Caesars Arena has announced plans to change the colour of all its seats to black, amid criticism that the previous choice of red was highlighting the number of empty seats during ev... Tags: Detroit Pistons, Detroit Red Wings, Little Caesars Arena, NBA, NHL, Seating
Qatar Airways has today (Wednesday) entered into the NBA sponsorship market by agreeing a deal with the Brooklyn Nets and Barclays Center, the team’s home arena. The multi-year deal makes Qatar A... Tags: Barclays Center, Brooklyn Nets, JetBlue, NBA, Qatar Airways, Sponsorship
The Phoenix Suns have today (Tuesday) become the latest NBA basketball club to agree a jersey sponsorship deal, stating that the partnership with global technology platform and digital payments firm P... Tags: Basketball, Fan Experience, NBA, PayPal, Phoenix Suns, Sponsorship, Talking Stick Resort Arena
NBA basketball team the Charlotte Hornets has continued efforts to transform Spectrum Center into a mobile-friendly arena by introducing fan-friendly pricing at the venue. The Hornets, and partner ... Tags: Arena Drink, Arena Food, Basketball, Charlotte Hornets, Mobile Ordering, NBA, Spectrum Center
NBA basketball franchise the Orlando Magic has joined forces with analytics firm SAS as part of an effort to improve the experience of fans at its Amway Center.
The Magic said it plans to use SAS tec... Tags: Amway Center, Fan Engagement, Fan Experience, NBA, Orlando Magic, SAS
Pacers Sports & Entertainment (PS&E) has joined forces with Salesforce to boost the experience of fans that watch its various sports teams and visit its venues. The partnership will initial... Tags: Fan Experience, Indiana Pacers, NBA
Cleveland Cavaliers owner Dan Gilbert has committed an extra $45m of private funding towards renovation work at the NBA team's Quicken Loans Arena. It raises the team’s current private funding co... Tags: Arena Renovation, Cavaliers, Cleveland Cavaliers, NBA, Quicken Loans Arena
NBA basketball team the Orlando Magic has provided an update on the $200m-plus sports and entertainment development it plans on building next to its Amway Center home arena.
The team announced ... Tags: Amway Center, Basketball, NBA, Orlando, Orlando Magic
Japanese automotive manufacturer Lexus has extended its partnership with Capital One Arena, home of NHL ice hockey team the Washington Capitals and NBA basketball franchise the Washington Wizards. ... Tags: Capital One Arena, Lexus, Monumental Sports and Entertainment, NBA, NHL, washington capitals, Washington Wizards
Philips Arena has changed its name to State Farm Arena after the Atlanta Hawks NBA team signed a wide-ranging deal with financial services company State Farm. The Hawks and State Farm yesterday (We... Tags: Atlanta Hawks, NBA, Philips Arena, State Farm, State Farm Arena