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Feature

Stadia losing out on revenue due to fan dissatisfaction – report

A report published by Oracle Hospitality Sports and Entertainment and market research provider Turnkey Intelligence has revealed that venues are losing revenue as a result of sports fans being dissatisfied with the in-stadium experience.

The report, which surveyed 3,500 spectators across Australia, Brazil, China, France, Germany, Japan, the UK and US, found that 45 per cent of fans had left concession lines at least once in the past year due to long queues.

Sixty-nine per cent of the people surveyed said they would be willing to spend more money if service improved, with 15 per cent admitting they would spend up to $31 more.

Mobile ordering is also something that proved popular among those surveyed, with 64 per cent stating that they would “probably” or “definitely” use in-seat ordering. Fifty-six per cent would use mobile applications to order and pre-pay.

The report also found that safety and environment are viewed as top priorities for spectators, ahead of food and drink, entertainment, technology and amenities.

“Aside from safety and overall venue environment, fans across the world place food and beverage above all else when ranking the elements that are most important to their fan experience,” Charlie Wager, hospitality director at Oracle, said. “Our cloud platforms provide operators with the enterprise agility they need to remain innovative and responsive to change, readily incorporating the most advanced technologies that come along to make the fan experience even more memorable.”

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