Feature

ANZ Stadium calls on media agency to boost digital advertising

Sydney’s ANZ Stadium has appointed Australian media agency Atomic 212 as its new digital advertising partner in a move designed to help promote the venue’s major events.

ANZ Stadium had previously handled its digital media in-house but has called upon the services of Atomic 212 to help boost fan engagement.

The stadium, which has a capacity ranging from 82,500-110,000 depending on the event, will host a number of rugby games in the coming months. It will also welcome English Premier League football club Arsenal for its pre-season tour next summer.

James Dixon, Atomic 212 co-founder and chief operating officer, said: “It is a great sign of ANZ Stadium’s commitment to digital marketing and fan engagement that they have decided to take their digital workings out of house for the first time.”

 

Posted in Feature