Campeonato Brasileiro Serie A football club Flamengo has hired former marketing executive Marcelo Frazão to aid its attempts to take over the operation of the Maracanã Stadium.
Despite the Maracanã not being the club’s official home ground, Flamengo plays the majority of its games at the iconic stadium. The club plans on officially moving to the ground once the 2016 summer Olympic Games in Rio de Janeiro are over.
A redevelopment of Estádio da Gávea – the club’s official home stadium, which it currently uses as a training ground – is also an option, although the club favours an official move to the Maracanã.
In an interview with Brazilian newspaper Extra, Frazão said Flamengo would not play any games at the Maracanã from 2017 if it did not have full management of the stadium.
“There are several challenges to readjust to the new scenario,” he said. “The main lesson of the management model is the need for active participation of clubs in its administration, owners being content and fans being the protagonists.”