Barcelona’s iconic Camp Nou stadium will be recreated in the Pro Evolution Soccer video game after the Spanish LaLiga football club agreed a partnership with Japanese digital entertainment company Konami, the game’s developer.
Konami has been granted exclusive rights to recreate the ground in its PES 2017 title, which is scheduled for release on September 15.
In return, Konami will receive brand exposure inside and outside of the Camp Nou on match days for the next three seasons as part of its premium partnership with the club.
Konami will be granted access to Barcelona players for use in marketing campaigns. A special Barcelona edition of PES 2017 will also be released as part of the agreement.
“This is a real statement of intent for us,” Konami Digital Entertainment president Tomotada Tashiro said. “By working closely with a team of Barcelona’s stature we can introduce the PES series to a huge global fan base. This partnership will deliver access to the very best players in the modern game and to one of the world’s most respected and ambitious clubs.”
Konami only has a licence to recreate a select number of stadiums. Last year’s PES 2016 title featured 11 recreations, among them Manchester United’s Old Trafford, Bayern Munich’s Allianz Arena, and AC and Inter Milan’s San Siro.