Feature

Ricoh Arena targets trade shows with MA Exhibitions deal

The Ricoh Arena in Coventry, England, has extended its partnership with trade show company MA Exhibitions in an effort to bring more events to the venue, according to the Coventry Telegraph newspaper.

The three-year, six-figure agreement features a commitment by both parties to host eight shows at the Ricoh Arena until 2018. The deal includes a number of new trade events, including The Manufacturing Management Show.

The deal extends an existing partnership between the venue and MA Exhibitions, through which the Ricoh Arena has staged the Engineering Design Show for the past four years. The event will now return to the venue for the next three years, starting with the 2016 event next month.

Ed Tranter, managing director of MA Exhibitions, said: “This is the most significant venue agreement we have undertaken and shows the level of trust and partnership we have in place with the team in Coventry.”

Andy Gibb, managing director at the Ricoh Arena, added: “We are proud to host some of the UK’s best trade shows here at the Ricoh Arena, and this further demonstrates the Ricoh Arena as a multi-purpose venue that attracts thousands of people into the city every year.

 

“Since the Engineering Design Show started here four years ago, we have seen over 14,000 visitors through the door in addition to hundreds of exhibitors, and we look forward to welcoming thousands more over the next three years.”

Posted in Feature