Digital content and sports sponsorship network Eleven Sports Media has teamed up with Watford to install its content channels on television screens at the English Premier League football club’s home stadium, Vicarage Road.
Eleven’s StadiumTV channel will be shown on the concourse area at Vicarage Road, as well as in hospitality suites. StadiumTV delivers match footage, news, team line-ups and match facts to screens.
Eleven’s StatZone channel has also been fitted on screens at Watford’s 21,500-capacity stadium. StatZone provides minute-by-minute match statistics.
Both channels form part of a wider-ranging, multi-channel commercial programme drawn up by Watford. Local businesses and brands will be given the chance to receive exposure through the two channels and via LED advertising by signing up to the programme.
“We are passionate about the in-venue experience of UK sports fans with each of our products offering a different purpose for supporters,” Matt Cairns, managing director at Eleven, said.
“Although Watford becomes the 11th Premier League club on our books, they become the first to house all five of our award-winning products, ensuring Vicarage Road will be amongst the most advanced in-stadium experiences in Europe.”