Red Bull Arena in the US state of New Jersey has announced that it will begin hosting concerts and live entertainment events from next year.
The 25,000-capacity venue has served as the home of Major League Soccer team the New York Red Bulls since it opened in 2010.
US rock band Dispatch played the first concert at Red Bull Arena in 2011 and the facility is set to step up its live entertainment offering from next year.
Industry veteran Bettie Levy, chief executive of BCL Entertainment, has been hired by Red Bull Arena to oversee strategy and bookings for all concerts, festivals and music initiatives at the venue.
“We are very excited to bolster our concert and live entertainment offerings for consumers in the New York Metro Area,” Marc de Grandpre, general manager at the New York Red Bulls, said. “Red Bull Arena will be a destination that creates a world-class experience for entertainers and an enjoyable, accessible and safe entertainment venue for fans.”
Red Bull Arena has also staged the MLS All Star Game in the past, as well as US national team fixtures and an English Premiership rugby union match between London Irish and Saracens.