VenueNext, a US-based mobile ticketing and venue management technology provider, has raised $15m (£12m/€13.5m) in Series B funding and added NHL ice hockey team the San Jose Sharks to its list of clients.
The Series B funding round, which was led by Causeway Media Partners, follows the $11.5m raised in Series A financing by VenueNext in June 2015. The provider is now setting its sights on expanding overseas and into the healthcare and hospitality sectors.
VenueNext’s technology allows fans to wave mobile tickets upon entry to a sports event or music concert. Its app can also be used to order food, drinks and merchandise, which is then delivered direct to the fan’s seat.
VenueNext was initially launched at Levi’s Stadium, the home ground of NFL American football team the San Francisco 49ers, in 2014. The technology has since gone on to be used at a range of venues, including Yankee Stadium, AT&T Stadium, Amway Center, US Bank Stadium and the Churchill Downs racetrack.
The Sharks’ SAP Center this week became the latest facility to team up with VenueNext.
VenueNext confirmed in a statement that a multi-year agreement had been reached with Sharks Sports & Entertainment, which owns the Sharks and SAP Center.
The technology will be used for the first time at the arena during the Sharks’ opening game of the 2016-17 season against the Los Angeles Kings later today (Wednesday).