Saracens has signed up SecuTix as the English Premiership rugby union club’s official ticketing technology partner.
SecuTix, a global provider of a ticketing engagement platform for the sports, culture and leisure industries, will provide its cloud-based SecuTix 360° software for Saracens.
The club, which won last season’s European Champions Cup, will benefit from a unified white label platform to manage ticketing across multiple channels, as well as CRM and digital marketing.
“We wanted to take back control of our own ticketing, data and ultimately that all-important relationship with our fans,” said Andy Duckworth, chief commercial and marketing officer at Saracens.
“Our vision is to deliver industry-leading fan engagement both in physical and digital stadia. SecuTix is much more than a ticketing solution.
“They get how important fan data is to a sports business and their platform is a modern technology building block to supercharge this vision and take us to the next level of fan experience management.”
Saracens, which sells more than 300,000 tickets every year, will use SecuTix 360° to control fan data and personalise the customer journey; maximise match-day attendance; increase volume of tickets sold online; enhance the customer experience; and increase the average basket value through bundles, combining ticketing with additional services.
SecuTix 360° allows professionals to leverage insights from ticketing data in order to create further up-sell opportunities and deliver a better customer experience.
“Fans are increasingly forcing clubs to deliver a personalised experience that goes beyond ticketing,” SecuTix chief executive Frédéric Longatte said.
“This is precisely what SecuTix 360° is about. Through this partnership Saracens will have a 360-degree understanding of their audience and be able to deliver personalised offers and messages to their fans.
“For example, season ticket-holders can be offered special bundles combining a discount on their next game as well as hospitality.”
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