Feature

SeatGeek suggests Dominos Pizza type delivery standards

SeatGeek believes that its focus on customers has helped them to take on the big boys in their seven years of operations.

Chief executive Jack Groetzinger, speaking to the Fast Company website, said the company uses interactions with users as a core part of its progress.

He added that SeatGeek wants to play a major role in making sure that ticket purchasers rather than vendors are the ones that benefit from the industry.

"The goal is to use data, design, and technology to get users to go to more events," he said. "There's a lack of advocacy baked into the [ticketing] business. Tickets in North America are sold via exclusive long-term contracts where buyers can only purchase them from a single venue. This is good only for the ticket vendor.”

Groetzinger added that convenience must be a major consideration, and that young people who buy tickets for events have increasingly high standards.

"We want 100% of tickets to be delivered instantly," Groetzinger said, adding that the company is working on a "Dominos Pizza Tracker-type technology" for customer tickets.

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