Ernst & Young has acquired the naming rights to the Coaches Club premium luxury space at New York’s MetLife Stadium.
The facility offers exclusive access to field level views, a private on-field deck, as well as unique post-game opportunities for fans. The New York Jets and New York Giants NFL American football teams both play their home games at the stadium.
As part of the deal, Ernst & Young will become the exclusive sponsor within the ‘professional business and accounting services’ category, as well as benefit from branding exposure on LED signage and HDTVs around the stadium.
Ernst & Young will also receive a number of other benefits, such as branding on other surfaces in the stadium, marketing rights to the venue and its two NFL franchises, team digital signage, media and promotional assets, event day opportunities and team experiences.
Michael Inserra, Americas deputy managing partner for Ernst & Young, said: “Both of these teams are fiercely competitive and have spirited, loyal fans supporting them. We are honoured to work with these teams to create an exceptional fan experience.”
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