Winc, a direct distribution wine company, has agreed a deal to become an official wine sponsor of Barclays Center in Brooklyn, New York.
Under the agreement, Winc will provide a distinct, value-driven wine programme at the 18,000-capacity multi-purpose arena, which serves as the home of NBA basketball team the Brooklyn Nets and NHL ice hockey franchise the New York Islanders.
Wines will be available on-tap, by the glass and by the bottle throughout the arena and on suite levels. A branded wine bar, ‘Winc Counter’, has also been opened in the venue’s Suite Level A area, across from the American Express Centurion Suite.
“Having a direct connection with consumers has allowed our team to break the mould in terms of developing the most innovative and diverse wine portfolio out there,” Geoff McFarlane, chief operating officer and co-founder of Winc, said. “This makes us a unique partner for progressive arenas focusing on more culturally relevant food and beverage programmes.”
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