Fan experience has been put at the heart of a new venue partnership between the Philadelphia 76ers North American NBA basketball franchise and fast food chain Dunkin’ Donuts.
Dunkin’ Donuts will serve as the official coffee, donut and breakfast sandwich partner of the team, starting tomorrow (Wednesday) at the Wells Fargo Center.
At Sixers home games, Dunkin’ Donuts will offer DD Perks members a 76-cent medium hot or iced coffee when they use On-the-Go Ordering via the Dunkin’ Mobile app. Sixers fans can become a DD Perks member by enrolling through the DDPerks.com website or through the new Dunkin’ Mobile app.
During the Sixers’ home game against the New York Knicks tomorrow, more than 200 mini-parachutes carrying Dunkin’ Donuts coffee cups and gift cards will deploy from the rafters for fans.
Fans will see an array of Sixers-inspired products, promotions and special events throughout the season, including the first-ever Sixers-themed donut at participating Dunkin’ Donuts restaurants. The Dunkin’ Donuts Community Cruiser sampling truck will be on-site at selected home games, and Dunkin’ Donuts will be the presenting partner of the Sixers Summer Shore Tour community event.
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