Feature

Qatar set to deliver ‘ultimate fan experience’ during upcoming events, experts say

Qatar is set to lead the way in delivering hi-tech sporting experiences at stadia, according to industry experts.

The country, which will host football’s Fifa World Cup in 2022, is developing a number of public-private partnerships in readiness for the national team tournament and other events in the coming years.

Speaking at an event in Doha earlier in the week, officials from German Bundesliga football club Bayern Munich and application software firm SAP discussed how Qatar will look to leverage digital technology to provide the best possible fan experience.

“Qatar has the opportunity to deliver the ultimate fan experience – from planning their trip beforehand, to providing exclusive media content, and ordering and delivering concessions to their seats,” Andreas Jung, member of the executive board at Bayern, said, according to the Gulf Times newspaper.

“Worldwide, we are entering the stage of the ‘digital fan’. Football fans are passionate and want instant connections with their favourite teams on mobile apps and social media.”

Bernd Leukert, a member of the executive board at SAP SE, Products and Innovation, added: “Qatar’s vision and infrastructure puts it in an ideal position to delver some of the most technologically-advanced events. With the help of real-time technology, sports teams can deliver personalised and seamless fan experiences, proactively engage with fans on social media, and enhance training and performance.”

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