Facilities management company Cloudfm has agreed a deal to become the new naming rights partner of the Essex County Ground, the home stadium of English county cricket club Essex.
Under the three-year agreement, the 6,500-capacity venue will be re-named as the Cloudfm County Ground.
Cloudfm branding will feature heavily inside and outside of the stadium as part of the deal.
Jeff Dewing, chief executive of Cloudfm, added: “This is an exciting new chapter for Cloudfm. It promises to be a deep- and wide-ranging partnership that stretches beyond sponsorship and supports Essex County Cricket Club both on and off the pitch.
“The partnership offers us a fantastic opportunity to link up with a well-known sporting partner. Our decision to sponsor the club is based on their strong links with the community, particularly in the development of facilities to encourage participation in cricket, including the women’s game, youth cricket and disability cricket.”
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