English Premier League football club Tottenham Hotspur will drop the White Hart Lane moniker when it moves to its new stadium in 2018, but London rival Chelsea will seek to retain the Stamford Bridge name in some form when it rebuilds its own stadium, according to The Times.
The newspaper reports that Chelsea and Tottenham are both actively looking for naming-rights sponsors for their new facilities, with the latter set to drop the name of White Hart Lane, its current home ground.
Tottenham chairman Daniel Levy hopes to raise in excess of £400m (€470m/$497m) through a naming-rights partnership for the club’s new stadium, which is being built opposite White Hart lane.
Transportation network company Uber was last year linked with a deal for naming rights to Spurs’ new 61,000-capacity stadium, which is scheduled to open in time for the 2018-19 season.
According to The Times, Chelsea has insisted that Stamford Bridge is in some part incorporated into the name of its new ground. Chelsea was given the green light to redevelop Stamford Bridge last month.
The project is expected to cost at least £500m and could be completed ahead of the 2021-22 season. The redevelopment would expand Stamford Bridge’s capacity from 41,940 to around 60,000.
Share this