Industry News

New technology allows MLB fans to share video board content

The facial-recognition technology company, 15 Seconds of Fame, has entered into a deal with North America’s Major League Baseball.

The technology provided to the league will allow fans who download the app and take a picture of their face to receive a video clip of themselves on the video scoreboard if they are featured.

An undisclosed financial agreement with MLB Advanced Media, which controls the game rights, allows the clips to be fully shareable.

The company will capture more than 5,000 MLB telecasts this season. Based on previous data, the company said that 96 per cent of the people searching through the app would share the content.

The video that a fan receives will start with a promotional snippet for 15 Seconds of Fame, but could later become an advertisement.

In-stadium scoreboard elements such as Kiss Cam will be made more valuable to sponsors, because its participants will share a high-quality version of the video.

Since 2015, 15 Seconds Of Fame has cut deals with 15 teams in North America, across all sports, to capture scoreboard video and provide it immediately to fans that download the app.