NFL American football franchise the Green Bay Packers has increased its ticket prices by $7 (€6.65/£5.73) for the 2017 season.
Invoices sent to season ticket holders outlined the updated pricing, with the cheapest seats now costing $102 for regular-season games, up from $95 in 2016.
“We project this increase will place us just below the NFL average,” Packers’ chief executive Mark Murphy said. “This pricing model continues to assure an excellent value for the highly regarded game day experience at Lambeau Field, while also providing a fair visiting team share to our NFL partners.”
The Packers are coming off the back of their fifth NFC North league title in six years, but lost in the NFC Championship game to the Atlanta Falcons at the end of the 2016 season.
The Wisconsin-based franchise is not alone in its ticketing price-hike as NFL tickets are now eight per cent more expensive than they were a year ago, according to the latest Team Marketing Report data. ()
The price of an average ticket to an NFL game is $92.98, now almost $8 below the cost of a Packers ticket.
The Chicago Bears are the dearest team to watch at $131.90, which is up 21.6 per cent year-on-year, while the lowest average is the $61.40 offered by the Jacksonville Jaguars, up 6.4 per cent.
Meanwhile, the Philadelphia Eagles also raised its ticket prices for the first time in three years.
The Eagles have increased prices by around 7 per cent, with an average rise of $7 (£5.60/€6.60) per game for the 2017 season.