Industry News

Earthquakes expand stadium-focused deal with Avaya

North American Major League Soccer club San Jose Earthquakes has expanded its partnership with Avaya, the naming-rights holder to its home stadium.

As part of the enhanced relationship, season ticket-holders will be able to access their tickets through the Avaya mobile application on the company’s network, running in the cloud.

Other features on the app include live polls and push notifications for offers, sweepstakes and other initiatives.

Meanwhile, the club’s 18,000-capacity Avaya Stadium will also benefit from an enhanced content management system, while the ‘Fan Engagement Wall’ feature at the venue will be expanded to enable supporters to view social images on all digital signage in the stadium.

Morag Lucey, chief markeitng officer at Avaya, said: “Avaya Stadium is the epicentre of innovation in Major League Soccer. Every year, we look to raise the bar in creating unique digital experiences for the Quakes that heighten fan engagement, inside and outside the stadium, throughout the season, and beyond.”