NBA basketball franchise the New York Knicks opted to break with tradition during the first half of yesterday’s (Sunday’s) match against the Golden State Warriors by removing all music, video and in-game entertainment features at Madison Square Garden.

Sports teams are placing an ever-growing amount of importance on enhancing the in-arena experience but the Knicks chose to forgo its usual strategy in a bid to allow fans to enjoy the game in its “purest form”.

No walk-on music was played when the teams entered the court, while no in-game promotions were aired during timeouts, which enabled fans to hear team-mates’ shouts and the squeaking of footsteps as players made their way around the court.

A message on the arena’s big screen before the game read: “The first half of today’s game will be presented without music, video, or in-game entertainment so you can experience the game in its purest form. Enjoy the sounds of the game.”

The Knicks led the Warriors by a point at half-time but went on to lose the game 112-105.