The SSE Arena, Wembley in London has entered into a partnership with online casino company Casumo.

According to the London Economic website, the two parties have agreed a three-year deal, which will run until 2020. AEG Global Partnerships, an affiliate of AEG, which operates the arena, negotiated the partnership.

As part of the agreement, Casumo will receive brand exposure on big screens at the venue, which is more commonly known as Wembley Arena. Casumo will organise fan activation initiatives at events, with social media campaigns to also form part of the association.

Nathan Kosky, vice-president of AEG Global Partnerships, said: “Casumo’s products are designed to create stand-out moments and this is what fans at The SSE Arena, Wembley have been enjoying for over 70 years.

“The partnership will give Casumo access to some of the most engaged fans in the country and we’re very excited to be partnering with a brand who shares our ethos of creating unforgettable experiences.”

The SSE Arena, Wembley hosts a wide range of music, comedy, television and sport events and attracts around 700,000 fans a year.