US regional banking company Huntington Bank has agreed a multi-year deal to become a ‘landmark-level’ partner of the Little Caesars Arena, the new home of NHL ice hockey franchise the Detroit Red Wings.

The firm will acquire the naming rights for the northwest entrance to the 20,000-seat venue, as well as rebrand the exclusive Little Caesars Arena Legends Club on-site, VIP facility.

Huntington will also have ATM exclusivity at the Legends Club and within the northwest entrance area.

In addition, Huntington will become the official consumer banking partner of the Red Wings, as well as sponsor the ‘Huntington Bank Red Patrol’ group of brand ambassadors that will be present at home games and community events.

Sandra Pierce, Huntington’s chair of Michigan, senior executive vice-president, private client group and regional banking director, said: “We are passionate about our Detroit customers and know how much the Detroit Red Wings mean to this city and region, as well as to loyal fans across the state and beyond.”

Scheduled to open in September 2017, the arena, which will cost $732.6 million to construct, will succeed both Joe Louis Arena and The Palace of Auburn Hills as the homes of the Detroit Red Wings.