Industry News

NFL teams up with Intel to enhance game experience

The NFL American football league has partnered with technology giant Intel in a move that will see the latter’s freeD software installed in select stadiums.

The technology is already in place in stadiums in Baltimore, Houston and San Francisco. The new venues set to benefit from the software have not been revealed.
Intel freeD software creates dynamic and immersive experiences for NFL fans, enabling views of the game from every angle. The technology was showcased during the Super Bowl LI game at Houston’s NRG Stadium (pictured).

“The Intel Sports Group is committed to transforming how sports leagues and rights holders can deliver immersive experiences that enhance fan engagement,” James Carwana, general manager, Intel Sports Group, said.

“By integrating Intel technology into select NFL stadiums, we’re enabling unparalleled views of the action to some of the most passionate fans in the world. With Intel’s freeD technology, we’ll offer fans a more immersive viewing experience, draw in new content engagement and push the boundaries of sports innovation.”

One feature of the technology is 360 replay technology, which creates unique perspectives of game action through so-called virtual cameras. Each stadium to benefit from the technology will be equipped with dozens of 5K ultra-high-definition cameras coupled with Intel-based servers capable of processing up to 1 terabyte of data per 15- to 30-second clip. The volumetric video capture travels over miles of fibre-optic cables and is fed to a special control room where a team of producers selects and packages the replays.

Highlights from Intel freeD-equipped stadiums will be available to fans on, NFL Mobile and the NFL YouTube channel. Additionally, the NFL and Intel will work with NFL clubs and game broadcast partners to expand the use of Intel freeD technology.