Birmingham’s Edgbaston Stadium has extended its partnership with Amber Energy in a three-year deal.
Amber Energy has been the official energy management partner for the venue since 2012, and has helped the cricket ground to becoming more eco-friendly, while also saving substantial energy costs.
Under the agreement, Amber Energy will benefit from perimeter branding boards, as well as tickets and hospitality for major match days.
Gareth Roberts, Edgbaston’s commercial director, said: “Amber Energy has been an outstanding partner of the club for five years, not just commercially but by working with our stadium management team to review processes and the energy contracts that were in place.
“With our busiest programme of major match cricket (28 days) scheduled over the next three summers, it’s a fantastic time to renew the partnership and work with the Amber Energy team to deliver more stadium efficiencies.”
Over the next three years, Edgbaston will host a Test match each summer, with the West Indies as the visitors for England’s inaugural Day/Night Test in August this year. Additionally, India will visit in 2018 and Australia in 2019 for the Ashes Series.
The stadium will also play a major role in the next two major international tournaments by hosting five games in both the International Cricket Council (ICC) Champions Trophy in 2017 and the ICC Cricket World Cup in 2019.
Edgbaston will host five of the biggest matches at this year’s Champions Trophy, including Australia v New Zealand, India v Pakistan, Pakistan v South Africa, England v Australia and a semi-final.
Founder and chief executive at Amber Energy, Nick Proctor, added: “Over the last four years we’ve seen the energy usage at Edgbaston drop by 29 per cent against 2012/13 benchmarks, which is a great achievement.
“The club strive for excellence on and off the field and it’s a joy to work with a management team who really believe in the vision for the club. The new agreement takes our relationship to seven years and we’re confident that the club will begin to stand out as a flagship for energy efficiency and sustainability best practice.”
Share this