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Industry News

Intel commits to fan experience at ICC Champions Trophy

US technology giant Intel has agreed a deal to support the International Cricket Council (ICC) in its efforts to boost both fan and player experience at this year’s Champions Trophy one-day international tournament.

Under the agreement, Intel will serve as an innovation partner of the event and utilise its technology inside competition venues. The 2017 tournament will take place in England and Wales from June 1-18.

Intel and the ICC said they will announce specific details of the partnership and the innovations that will be deployed at the event in the coming weeks.

David Richardson, chief executive of the ICC, said: “This is an exciting announcement for the ICC as we continue to focus on innovation and technology to enhance both the game and the experience of the fan.

“The innovations we’re working with Intel on for the ICC Champions Trophy 2017 are like nothing we’ve seen in the sport before and I’m delighted to welcome them to the ICC family.”

James Carwana, general manager of the Intel Sports Group, added: “We will be deploying a range of technology at the event as part of the our ongoing effort to bring a new level of data analytics to sports and to revolutionise how athletes train, coaches teach, scouts evaluate talent, and fans enjoy sports.”

The Champions Trophy will take place at venues across England and Wales from June 1-18.