Ticketmaster’s season ticket sales application Archtics has integrated the first Customer Relationship Management (CRM)-based transaction and payment processing through sports and entertainment business management solutions, KORE Software.

The milestone will reduce the amount of time it takes to complete a ticket or premium inventory transaction, because there is no need to leave the CRM platform.

Ticketmaster has been embracing open platforms by creating vetted preferred-partner programmes. KORE Software has been a Ticketmaster Nexus Certified partner for several years and was the first to develop real-time bi-directional integration between CRM systems and Archtics.

This enables data to flow in all directions, creating and updating data in any system that is integrated together. This is functionality that is currently in use by most major league teams in the US.

While previously there were dozens of steps using two different systems and multiple screens, KORE Software has expanded this to a four-step process that takes place within its CRM platform.

“This transaction-level integration is ground-breaking for Archtics integration and is the first of its kind. Our customers have been requesting this ability for some time, and we’re excited to deliver it to them,” commented Brandon Crossley, vice president of enterprise solutions at KORE Software.

NHL ice hockey franchise the Minnesota Wild (pictured) is the first to use the integration and is currently using the feature to simplify its deposit sales process. Previously, when a fan was ready to make a deposit, the sales rep would need to bounce back and forth between their CRM platform and Archtics, and re-enter data into both systems.

The Wild can now conveniently work directly out of KORE, and the data automatically flows into Archtics. As a result, fans will be serviced quicker, the team’s data will be more accurate, and the sales team will be able to hit its goals quicker.

“Integrating ticket sales transactions and payment processing between CRM and Archtics may sound minor, but its impact is huge. This elegant solution simplifies an otherwise complex process,” added Crossley.